Another Twitter podcast was held on Wednesday 13th of July discussing a few topics on Blockchain technology, OWNii and LiFi technology. The hosts of the podcast were Roger Williams, Founder of Mobile Blockchain Solutions and Donovan James. Chuks Livinus, Owner of LiFi Tech News, was in attendance. Ken Peterson, CEO of Global Greenology and the Brainchild behind OWNii, and Glenda Chambliss, Vice President of PCDSI (Power Community Development Systems, Inc.) were also in attendance as speakers.
Tom Setaro, Head of Sales, Americas - IT LiFi Wireless Network Division at Signify, was a guest speaker on the Twitter Space Podcast discussing and answering questions about LiFi technology. Tom's current role at Signify is to work extensively with C-Suite at End Customers, Partners, and Internal Executives to bring this new tech to market. His main responsibilities include: achieving the ambitious revenue targets, building partner and OEM channels, hiring and coaching the Sales Team – Americas, and collaborating with internal teams to develop tools and processes.
Below are some of the Podcast conversations about LiFi technology. Some of the conversations have been edited by Chuks from LiFi Tech News:
Mr Ken Peterson: “This is what I guess it's all about where you can take your product, you can work it, you can do great things and ideas with it. But then at the end of the day, it all comes back to the internet. And over the past 33 years or so, since the internet first came on the scene, it's made a lot of billionaires because it's given you a platform that you can work from, and that you can spread the word, if you got news, you can share your products, if you got products, you can do all these things over the internet. And the Internet has proven to be a great asset to anyone who's trying to reach out to customers, you're trying to reach around the world at first, when we had sales territories and what have you, you were confined to your one little area, you one little space, you went out and you did your market and so your goods and what have you, and you will only, I guess, accepted by that smaller group and that smaller territory that you had. But then, with the invention of the internet and the introduction of it, you were able to reach people around the world that you never would have come in contact with had it not been for that. And the internet over the past 33 or so years has slowly evolved, where it's performing a lot better and is providing you all the tools that you need in order to promote your business. But at some point, the internet is getting ready to get bogged down because it's slowing down with so many people relying on it. So many businesses, governments, and everybody now are relying on the internet. And if we aren't fast enough to stay ahead of the curve on all the people that are coming on to the internet within is not going to be of any use to any of us when we eventually get to that peak where we max out. So now you got LiFi because WiFi got us to this point. And it was probably one of the most recognised transitions of the internet when we first started using it because everybody remembers the little dial tone and all the fuzzy and all that stuff that came on when we first got it. And then it evolved into, I guess the landline where you could now have direct access. And then we have fibre optics and all the other things that have evolved the Internet to where it is. And then we got WiFi, which was a radio wave that we were all used to use NG, and we were able to incorporate that into the intranet. And now we're getting ready to incorporate light into the intranet. So LiFi is the new intranet. LiFi has a lot of great benefits that we're going to be able to capitalise off of we're going to create jobs with it and a lot more people out there are going to be reliable on it because we have the connection with a few companies that are promoting all of their products. And we just happen to have one of them on the line tonight. Now this gentleman that we're going to be talking to was introduced to me by a lady by the name of Glenda Chambliss, and she's on call tonight as well. And what I'm going to do now is turn it over to Glenda so she can introduce Tom and where she knows and how we came in contact with him. And then we're gonna let Tom do his thing because he's got a lot of information that I know everybody will be interested in once they hear it. So if Glenda is available, I'll let you take it over to introduce Tom and what he's all about because you guys are gonna be thrilled. Once you learned who Tom is.”
Glenda Chambliss: “Amazing. Thank you so much Ken Appreciate it. As he mentioned, my name is Glenda and I'm glad to be here, learning of all of the exciting disruptive technologies, and is just unique, that all of these things will complement each other. And we'll work hand in hand work together. And this is going to be a very unique thing for us to be the pioneers and make it all happen. And as Ken mentioned already, we have a phenomenal guy. His name, of course, is Tom Setaro. And he has been innovative in LiFi technology. As Ken mentioned, there are pretty much three primary companies. And we've been very pleased with this particular company because they're very fast at what they do. They're not only a part of a LiFi technology company but a part of Philips Lighting. So they are involved in quite a few things been around for centuries. And they're just going to make this LiFi technology move faster, and be able to reach around the world and get everything done. Now, of course, I've been involved with Ken with the OWNii, and the LiFi technology. He introduced our company PCDSI to it. And it's been a phenomenal relationship ever since. So we're in partnership together, working on all things to make sure that we're able to supply the market with the LiFi technology and to be able to supply them with whatever solutions that they need for their company. And so who we have on tonight. But he is certainly the head of sales for commercial accounts in all of America. America is I should say because he covers the US, he covered Canada. He covers Central and South America. So he definitely has a broad area that he covers in making sure that everybody gets everything that they need for the LiFi in being able to do what their needs are to provide solutions and smart communities and hospitalities and schools in aeroplanes and I'm not going to steal his thunder.”
Donovan James: “So let's why don't we just let Tom short introduction. I know you've been introduced already, but if he wants to say anything about you know what you specifically and your company specifically do?”
Roger: “Also another question, how did you get into LiFi as well?”
Tom Setaro: “Okay, so my name is Tom Setaro. I'm the head of sales for all of the Americas for Signify corporation. Signify cooperation is the largest LED manufacturer in the world. We own 16 brands, one of the brands more commonly known as Philips Lighting, Philips to nature connect, and another brand name specifically towards agriculture or commercial video wide spectrum products to LiFi is one of the divisions.”
“And so, we're the largest manufacturer globally for LED products. With that being said, I think the question was, why did I join Signify? So I've been with Signify for a little over two years. I was with Cisco for a number of years prior to that. And then a few other networking companies riverbed, Broadcom Brocade. So I've been in the IT networking space throughout my entire 30-year career. And then when I became introduced to LiFi, using, as you described earlier, lightwaves instead of the radio spectrum, I kind of saw where the future this would be going. And so I left Cisco, and I joined, Signify to head of sales for the Americas. I see the total addressable market in the future to be very bright. So I wanted to get myself on my career personally, on a train that was kind of moving north. So that's why I joined.”
Donovan James: “Awesome. So you know, on this podcast, we've talked about what is LiFi, but can you tell our audience, what is LiFi from a company that produces the actual product?”
Tom Setaro: “So LiFi. And I guess I just talked about it from a basic standpoint for this podcast. LiFi is a wireless communication technology. And it uses light waves, instead of radio waves, the radio spectrum is very constrained. LiFi, however, is capable of transmitting data over light at high speeds. And we use the light spectrum tied to visible light or infrared light. LiFi is mostly used in areas where wireless is a must-have. But where the use of radio is not available. Radio doesn't work reliably, or is just flat out by governance not allowed. So devices need a LiFi receiver, like a USB key and a transceiver connected today. Our system works with Windows, it works with Mac OS. And then we proceed in the future that the LiFi technology will be available on tablets, smartphones, AR, VR, and XR. Which is virtual reality mixed reality, or augmented reality, where LiFi is integrated directly into the device. So that's what LiFi is, it's basically a wireless communication for sending data packets. And instead of using radio, it uses light.”
Donovan James: “Okay, okay. So is, what do you think? Is LiFi ready for the world? You know, in terms of like supply and demand?”
Tom Setaro: “Well, yes, the product is readily available for sale. And it's been installed in a lot of locations around the globe, but the footprint of LiFi is extremely small compared to what WiFi is. So, there is an immense total addressable market which can be penetrated yet. So as this product continues to grow in awareness, and as a normal evolution of IT products would go, we will see a much larger market share. But the research and development have been done over the last number of years, and we're starting to ship to the second generation.”
Roger Williams: “I got a quick question. How do you think LiFi is gonna match up with the Internet of Things? I know the Internet of Things is a very big industry right now. And where do you see LiFi, helping the Internet of Things, blockchain mining and inexpensively the gaming community? How is it going to have an effect on all these industries that are getting ready to open up the internet, per se?”
Tom Setaro: “Yeah, that's a good question. So to us, you know, we look at the data globally, and the worldwide data volume for Internet traffic doubles every two years. So you know, we go back to let's say 2018, You're looking at about 20,000 petabytes per month. Now you're looking at close to 80,000 petabytes per month in data traffic. So when you start seeing cars coming online, and you have to see that you know what, well talk to me about cars coming online. Well, if we're gonna have autonomous driving or driverless vehicles, they have to communicate with their environment and continue to know where they're going, what maps they're going to announce, they're going to take or they're going to be safe for people. And so you're going to have an internet connection tied to every lamppost, every highway sign, every Tollbooth, every car, and then for the drivers inside the car, what are they going to be doing, someone's not going to be driving, they're going to be sitting, communicating, whether it be on a, on a wireless device for data, or communicating, you know, via the internet, video conferences, or other people and other cars are doing commuting. Then you have all the wireless remote workers.”
“As we started moving after COVID to a lot of remote environments, the amount of internet traffic that has moved to the household has tripled. And so now your Xbox is connected, your desktop workstation is connected, your refrigerator, your stovetop, every all of these devices are connected and communicating in the background, consistently. So as that data continues to grow, you start to say, well, how can we handle all that network traffic? As I heard described earlier, the cellular 4g bandwidth is getting close to maximum capacity.
And so 5g has been created to create more bandwidth. Well, one of the concerns about cellular on the 5g side is the cost of it. The government sell to the wireless carriers, and there's bandwidth for billions of dollars, which they, in turn, pass on to the users. And that's why a lot of times people will turn off their cellular data connection or will only receive the internet wirelessly because they don't want to pay that cost for how many gigs per month they transfer on their phone.
So then WiFi is another way to connect wirelessly. Well, that works great except it's only using radio for how many times have you gone into an area where they said well don't turn your cell phone on, on a plane, in surgical intensive care inside of the hospital. The military and the government fulfilled positions concerned about people hacking them, or jamming them.
The airports with the FAA just told Verizon and ATT not to put any 5g towers near the Airports Worldwide because the planes have an altimeter, which is a radio altimeter and it uses radio frequency to determine how hard the plane is from takeoff and landing. And if it was to interfere with someone who was connecting to Facebook, on their 5g phones, that can be a life and death scenario. So they just say you know what, no 5g Around, around the towers and around the airport landing strips. So, 5g does have interference, it does have concerns. There are also a number of studies out there that you can Google about the safety of 5g and 5g to be able to work outside the 4g spectrum. It has increased the amplitude and the frequency of those radio waves. So basically, if you would have a stereo system 4g would be at a level two-volume, and with 5g, it turns it up to a level 10 volume. And so it's blasting the airwaves with the 5g things, schools out in Europe, in Italy, in Germany and France, they're starting to prevent them from going inside the school systems because of health reasons. There are a number of groups out there and you're starting to investigate how safe is 5g or not. You know, having confidence in the amount of billions of dollars that are put into these technologies, they'll figure out a way to make sure that it's safe. But they are rolling it out fast and there are concerns that go around it.
So you know, LiFi uses visible light and uses infrared light. These have been used for many years like in their television remote, infrared, you know a fibre optics really using light to transmit data. But this isn't really the first time it was a commercial application for using light to transmit data packets wirelessly. So it's not a replacement for cellular. It's not a replacement for wireless. Think of it as a replacement for hardwire cable. Think of it as it another flavour of ice cream. It's not chocolate. It's Rocky Road or strawberry, but it gives you more options. Each has its advantages. And each has its concerns, which makes it another great possible solution. Where the technology is today, we're finding niche markets that see its use cases and the applications for it. As time goes on, and the product continues to develop and evolve, as you would expect with any IoT product, it gets miniaturised, the price gets commoditized, and the speed gets increased, no more expecting a substantial increase in adoption as we go forward.”
Donovan James: “Okay, so, when do you think LiFi will be more mainstream?”
Tom Setaro: “Yeah, that's a good question. So, you know, from my viewpoint, LiFi is the technology that enables those groups that you just described like gaming, and those kinds of areas, it's like kind of talking about the highway, you know, people talk about the cars on the highway and how fast they go, they don't talk about the highway itself. So we're the technology that enables, those are the areas I like to describe it as a use case, versus applications. So for the use case, we would say our technology allows you to have a consistent stream of data. Light is much more stable than radio, it doesn't respond to electromagnetic interference. So it stays consistent. It doesn't have latencies that radio waves will have from bouncing off metal objects. So with a stable connection, well, that would be the use case, the application that might want to support that use case, or find that use case, beneficial, would be gaming, you don't want to be on a game. And all of a sudden, in the middle of Halo, your player freezes up, because your WiFi connection froze up, whether it be someone turned on a microwave, or your neighbour has a very noisy WiFi IoT device, and then yours freezes up. And then because of it, you lose your advantage in the game. And for gamers that use that application need is very important to them. And so how could they fix an inconsistent data stream with latencies and drops that they're getting on WiFi? Well, they can use, they can, they can convert their, their highway to LiFi. And they don't have the starts and stops. So besides streets, they would be on the highway, there will be high speed, it would be consistent, it would be stable. So we're kind of the pavement to enable these other applications that are out there supporting IoT gaming, things of that sort. So you don't hear about it as much in the application. But the networking groups who are very tied to the infrastructure of it, that's where the sound bites are, and the communication itself.”
Roger: “I also want to kind of jump behind you and talk about also traders. You know, trading is like a big thing in our country. You know, whether it be crypto or whether it be, you know, just regular stocks. LiFi probably would definitely affect trading as well, right?”
Tom Setaro: “Yeah. So again, so what you would do is you would put up a use case to say, who would desire a high-speed, stable connection? That would be the question that would be posed. And then every industry is going to have some kind of response. You're right for financial institutions that are involved in trading. Yeah, I don't, you know, if I'm someone who is doing arbitrage, and they're transacting deals, you know, 1000s per second, or hundreds of 1000s per minute, they have a drop in technology they can monetize with that drop cost them, they couldn't do 10,000 trades that minute, and in trade with another than $1. And they all of a sudden drop their connection for one minute. Well, that just cost them $10,000. So they can monetize that very directly. And that would be their application and their cost. And the gaming world as we just used an example that would cost a user a life. And again, that may not mean that much monetarily, but emotionally to the user, that could be substantial. So again, so we put the use case out there. That can go for military, you can go for federal, it can go for a lot of areas where having no downtime is important. And you hear about things like even on the cloud, on the web, and you hear those terms, you know, five nines or four nines that determine how much downtime they have in the course of the year. And then can you convert that downtime into minutes, which then time is money and then into dollars? So how much does that downtime cost you monetarily? And then those are the folks who would say, yeah, consistent high-speed cable was paramount to me and my business. One of them is that LiFi plays well.”
Donovan James: “Okay, so along the lines of those downtimes, you're talking about, I mean, I've been watching, as much as America, I'm sure when it comes to streaming, I'm not as big as in gaming, but I love watching movies. And I know my WiFi is not the best, you know, all the time, I'm in the middle of a movie and it goes down. But what do you think? You know, when when you're comparing the two? What do you think? Like, do you think LiFi is better than WiFi? And if so, why?”
Tom Setaro: “So there's a lot of reasons why your TV set can put up those three dots and not be connected. It could be because of your ISP provider, it could be your routers having problems, there can be a number of reasons why that happening, and your wireless connection is just one of many. But if that is what the cause of it is, then yes, then you can be in an environment where maybe your WiFi access point needs to be replaced, because it's an older version, and it's not keeping up. Or it could be the fact that you have a microwave. A lot of people don't have shielded microwaves or turn the microwaves on and the WiFi goes down for a period of time if you have a lot of noise. So the more IoT devices that you have your refrigerator, your stove, your Xbox, your wireless laptop, your tablet, your phone, these are all hitting the antenna have the WiFi simultaneously. And then the antenna has to try to juggle all of them. And it gets overloaded with the number of people that want to send and receive it. And so because of that, it can't accommodate all signals simultaneously. And so then all of a sudden, your phone doesn't get the response. And so maybe that website hangs for a couple of seconds, which you may or may not notice, or your refrigerator can communicate on its temperature, probably not that big of a deal.
But now you're streaming a movie, and then your movie holds up. You notice that immediately in every pore stop, pause, stop. And as a business user, I noticed that in my Zoom meetings, or MIT's meetings, and the video pauses, or gets choppy. So So one of the use cases, and there is only one of the use cases that we're describing where LiFi has benefited over WiFi is in the consistency of the segment. And then those are some of the applications that are tied to the other use cases that are out there. Security. It provides a physical layer of security that WiFi doesn't provide. It has a wider bandwidth, the waves are shorter. And by having shorter ways you can handle a lot more data on it. So a lot of people talk about speed. Oh, is it faster? Well, if you were to tell me you're going to put a car on the highway and the car goes 55 miles an hour, and I put my car on the highway. And it also does 55 miles an hour. is one faster than the other? Well, the answer is no. But LiFi because it has 10 times the bandwidth. So are the cars going faster now, but am I carrying more data, a substantial amount, and that 10 times more data. So now if you're uploading and downloading data, that movie can buffer a lot more data and have it sitting there local on your TV set. So even if it did have some level of interruption, you would never know because it's already buffered enough to character not the next two to three seconds, but maybe 20 or 30 minutes. And that's because you can do this throughput in the background. And so again, the user experience is improved. So throughput is better, security is better. Consistency of connection is better. And then those are the use cases and the applications that come with it. I think the other party questions do I think, life algorithm washroom or WiFi as new technology. And as new technology goes through a normal evolution curve.
As time and Development continued with the products, as I mentioned before, they get miniaturised and commoditized. And then eventually, the big thing for the big jump was the one they get integrated into the devices where when you buy an iPhone, or you buy a Dell laptop, it's just gonna have WiFi in it. That's not the case today. So today, we have to use a USB key. And we use a transceiver for the infrastructure and the connection between the two. But the technology by far is a great innovation, it's kind of like when we were back in the late 90s. And people had those SD cards that they put in with the antenna on the laptop so they can communicate. And then eventually they integrated those circuits, they made them a lot smaller. So they're just they're the size of a thumb. Now, they're integrated into laptops. And so you just buy and when you buy a laptop, you get it out of the box, that's where this technology needs to go if it's going to get caught on fully mainstream. But the technology is a great innovation, it's got a fantastic future ahead of it. And so that's where we see the total addressable market. And then the long-term vision is where there is light, there's data. And you don't have to think about it to come into a room. You know, light bulbs are on or even if they're off, they don't need to be on for LiFi to work. It works with infinite infrared, which is not visible light. But wherever you would have light, you would have data, you don't have to think about, oh, I have to have an access point. And I have to have radio, I want to have lights over my desk where I work, wherever there's like there's data, that's where it's gone. And LiFi is the way to go.”
Roger: “So basically, you're saying is LiFi, mainly a rural area solution for service? Is it going to penetrate the urban markets?”
Tom Setaro: “Yeah, so right now it's more of a business solution than it is a more of a consumer solution. It'll become a consumer solution. When you walk into a Starbucks, and they have LiFi infrastructure in place, then you'll be able to say, I've got a LiFi enabled device, and I can use it there. So it's not there yet. So it's not a mass adoptable consumer solution today. And I say today, in terms of why would LiFi exists, or as a solution. Yeah, so everything offers a different thing. But the way that I received that question is, you know, is a car you know, gonna get replaced by a bus. And that's kind of what LiFi and WiFi are, there will always be WiFi. And there always be a place for WiFi. WiFi is ubiquitous today with anyone who says kind of wireless outside of cellular. So those are the two wireless solutions. There are other ones out there, right? There's Bluetooth, there's NFR there's a new one that Apple just pushed out when you go on iPhone or an iPhone and you transfer massive pockets. Each one has benefit and use. So it's where it is a carve out the market. What is the total addressable market that these solutions can have? Wireless WiFi we know one of its Achilles heels, has been kind of explained already is that there's an inconsistent connection. And there's latency, the speed that you get to your Desktop is determined by your ISP. So, urban areas or rural areas even more so that have slow internet speeds, it's more a function of the service provider putting out slow speed than it is their WiFi connection.
In fact, in most meetings, most videos, and the movies that you're talking about, it's not the speed that you're transferring at, that's causing the problem. It's the WiFi dropping coming back online, dropping and coming back online because it's juggling multiple wireless devices simultaneously. So, it drops for a millisecond, you don't say it drops for a second, maybe you pick up on it drops for a half a minute, now, you'll begin to notice that the drops are two to three minutes or five minutes or five minutes. Now you're frustrated, and you're calling someone. So these continue constantly because the interference is constant. And so the devices continually try to work ways around it. And the latest solution because it's gotten so congested is to come out with 5g. And it's just a way of just turning up the amplitude of 4g. That's really simplifying what 5g is, but in essence that whether it is to LiFi just says forget it, let's get off the streets, I got a whole brand new empty Highway over here that you can travel on, you can't go further than the speed limit that's set by the government, let's say making an artificial analogy. But the road is empty. There are no potholes, there's no stop signs, there's no red lights, you get on and you go. And so that's where LiFi is kind of coming to market. But it can't replace WiFi today, you can't use it on any endpoint or device that doesn't have a USB port, because it needs that USB key to be attached to it. When that eventually gets integrated, then you don't have to worry about that. So today business users who see the advantage of both paying for LiFi and WiFi together in a hybrid environment, it makes sense for the individual user for the home users. We have a lot of executives who are saying you know what, I want LiFi on my home. My kid comes home from school. And every time he gets on the Xbox, my Zoom meetings, crash, or, Hey, you know what I'm transferring, very secure private data, my financials, my r&d, whatever, I don't want someone outside my building, or outside my house, stealing my wireless data packets, and creating a security problem for me.
So with LiFi, they know they're never going to have interference from the Xbox or the refrigerator, or the noisy neighbours whatever. And they're never going to have a security problem working wirelessly because it works with line or line of sight security. So again, what is your application in need? And what is the best technology that's going to support that need? And LiFi certainly supports those multiple areas, those use cases that I said are better than WiFi. Now he turned to me and said, I just want cheap, cheap wireless, WiFi is not the answer. WiFi is a much better solution. It's less expensive because it's been commoditized for the last two decades. And radio, you only have to put up one access point. Because radio goes through walls, it goes through windows, it goes through floors. So you put one up and you can cover your entire building. That's great. If you're worried about infrastructure costs. It's not great if you're worried about security, and people pulling packets out of the air because that part that CFO or that executive working from home is at his desk. His signal can be seen from 10 feet, 100 feet, and 100 yards. And so that's where the security leak or the breach comes through. If you go out there and Google, NSA, national security, NSA, no WiFi, they just put a public out there just put a post out there publicly on Eric called zero trust and WiFi and they will not allow any federal agency or military person to now using guest WiFi because they recognise the threat of data being stolen.”
Roger: “Also, I guess safety. I mean with the radio waves. I mean, that's another issue as well having that, you know, strung up throughout the whole house or you know if that's something that you're willing to risk. You know, having the radio waves throughout your whole house as well. Right?”
Tom Setaro: “Yeah with 5g because 5g Now is a technology that also doesn't go through walls, which actually there they find as a detriment If you have to put 5g transmitters in all of your rooms, and the amplitude is getting turned up, I mean, it's exponential the number of radio waves that you're bombarding your body with. With 5g versus the 4g that's out there today, it's exponential. And we don't know what that's going to do for a long time. There are studies, and there's a lot of posts, and there's a lot of communities talking about that, that you can go research.”
Roger: “What economic opportunities come from that?"
Tom Setaro: “Well, so everything works backwards, you know, ROI, and our I'm gonna allow, I guess, you know, everyone to identify what their own individual benefit and both financial or you know, performance or whatever capabilities that they determine are beneficial for them. From my standpoint, the total addressable market of LiFi is enormous. I moved my personal career from a well-established 800-pound gorilla networking, which is Cisco, to come to Signify. And so I believe in the technology and where it's going to where it's gonna go. It's in the early stages. And so for some people, that could be scary, because well, hey, is not a proven solution yet. But I'll tell you, the alternative is once it becomes a proven solution, then it's going to be well, hey, there's, there's not a lot of everybody's selling it, and everybody has been, where's my opportunity? Why? So we're in the early adopters' phase or the product development is moving leaps and bounds. We, a few years ago, didn't have a product itself and we came up with our second generation. The third generation should be out beginning of the New Year potentially. We have competitors who are entering the marketplace, which is good because the more awareness that gets of the technology, the more the public will know about it, and the more adoption that will be. So we are absolutely in an innovative and awareness space. So I have not come across anyone that I've spoken to when I begin to explain the technology that doesn't get excited about it. And where there's excitement, generally, people are going to want to say how can I have it? And where can I use it? And we continually have and again, I break it down to use case applications. I have a lot of applications that come back to me that I didn't even think of our will do you know, inside of bank vaults. The door is magnetically sealed. We can't use WiFi and I didn't know that. You know, you can make DVDs. So we can transmit wirelessly from inside the bank bowl. Well, that's great, because we keep running in and out of the bank wall to enter. Again, I have no idea. Okay, so I've worked for banks over casinos that had bank walls, also. And so now that there's a whole other application. So, you know, there's so much out there that can be done. We're not even the eyedropper of the iceberg at this point. So I'm just leaving it at that in terms of opportunity.”
Roger: “And then I got one more question. From a Trulifi perspective, what are the challenges in bringing LiFi systems and other LiFi products to the mass market users?”
Tom Setaro: “It's just a matter of time. The product is still going through its innovation phase. It'll continue to get smaller and miniaturised into existing products, tablets, smartphones, and laptops out of the box, it'll increase the speed; the opportunity for light to be faster than radio is, I think obvious. Light travels substantially faster than radio could ever travel. You hear about planes, travelling at Mach one, Mach two, Mach three, where mach two is two times the speed of sound, that's 780 miles per second, light travels at 186,000 miles per second, but it's, it's substantially fast. So, it can outperform radio in so many different capacities, also, because the light wave is shorter if you carry 10 times the amount of data. So you think about it yourself. I've got a technology which is safer, faster, and can carry more data. Cheaper, light spectrum versus a cellular spectrum? Yeah, I think it's just a question of when, how fast can you get these products to evolve? Where the components are not in a USB key, but integrated into the device? How could before we ramped up the speeds commoditization, as we get more manufacturers and competitors who are selling these same integrated circuits will commoditize and bring the price down? All those things will lead to faster adoption.”
Podcast Recording
You can also listen ad download the raw audio recording below from the part where LiFi was being conversed:
